Zoominfo

MAY 9, 2022

Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. There’s no functional parity between sales automation tools and marketing automation tools.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Ledger Bennett

DECEMBER 18, 2019

The key advantages of growth marketing are speed to market, a greater return on investment and the ability to quickly scale marketing activity that’s producing positive results. Growth is the sum of small, tactical activities that are user focused, experimental and constantly evolving. How the role differs from traditional marketing.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). This calculates the financial return of the company’s investment in all marketing activities. Marketing Metrics In A Social Business. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Terminus

JANUARY 13, 2021

You can divide this in many ways, but the simplest way to look at putting the K back into KPI is looking at ROI. Visitors, for example, mean nothing if you aren’t getting a return on investment. So, divide spending into variable elements (money spent on advertising, programs, tools, digital marketing, etc.)

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26