Remove Advertising ROI Remove Amazon Remove CPA Remove Multi-Channel
article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results. In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. What is a Banner Ad?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? If you’re ready to level up your business with effective PPC advertising, Single Grain’s paid ads experts can help!? Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52
article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

You can easily track your marketing goals and measure your returns on investment. How to Lower E-commerce PPC Advertising Costs with Email Marketing. They’ve worked with some of the biggest names – Amazon, Airbnb, Salesforce, Uber – to increase conversion volume from LinkedIn, Facebook and Google Ads while increasing ROAS.

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Through programmatic advertising, there is no delay in generating results. Higher Returns on Investment. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services.

article thumbnail

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Set bids to get as many conversions as possible at a set target CPA. And this won't impact just Google or Bing ads; AI has a significant impact on Amazon Ads, too. You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords).

PPC 96