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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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The Top 6 AI Tools for Facebook Ads

Anyword

Many marketers spend lots of money and time on Facebook ads but don’t see a great result. As a result, according to this study , social media comes in fifth for advertising ROI, reflecting the fact that a lot of businesses could do a better job of it. Facebook Ad Tools Turn Clicks into Cash. Easier said than done.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

No, not as many marketers are crazy about it as they once were. it’s no longer so easy to get impressive returns. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. Paul Allen, Digital Marketing Expert, DublinRush. “PPC is dead.”. PPC is dying.”.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. 1 ) Artificial Intelligence.

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How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

Tesla and Amazon. Amazon eating Whole Foods is nothing—entire industries are about to become toast. 4 Influencer Marketing Facts You Need to Know. Comparison of Top Facebook and LinkedIn Phrases. For example big data, Elon Musk, artificial intelligence, content marketing, silicon valley and machine learning.

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