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How to Make Money on YouTube

Hubspot

Both In-Stream and Discovery are pay-per-view -- you pay YouTube a fixed rate for every view the ad receives -- and their return on investment (ROI) can be measured in Google AdWords. We'll explain how AdWords manages all three ad formats in a minute. Bumpers are the shortest ads you can buy.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords.

Facebook 101
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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

How do you know content marketing has real ROI (return on investment)? It’s normal to have apprehension about investing in something that seems hypothetical in nature. How has your company’s last AdWords campaign made a positive difference for your customers? But the stats don’t lie. Think about it.

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. Advertisers usually pay using a CPC or CPM model.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Through programmatic advertising, there is no delay in generating results. Higher Returns on Investment. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

Turning on the TV every day to hear talk about rising inflation rates and insane gas prices will do that to you. Consumers still buy, but they’re sticking to the absolute essentials: food, health, and personal care. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well.

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