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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers. Social media is being applied across the B2B marketing spectrum, from prospecting via viral pass-along, to enhancing customer relationships, to surfacing and solving customer service problems.

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How NOT to pitch a blogger

Biznology

Image via Wikipedia. Now, I have been getting pitches for my blog, Because the Medium is the Message , since 2004 or so. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. It is sort of like dating.

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The Ultimate Guide to Marketing Campaigns

Hubspot

If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium. First, I’d define my key performance indicators (KPIs) for each medium, which may look like: Instagram engagements (likes and comments) and profile tags.

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21 Top Social Media Sites to Consider for Your Brand

Buffer

For small businesses, it has built the WhatsApp Business app while for medium and large businesses, there’s the WhatsApp Business API. If you want to consider Tumblr for your marketing, Viral Tag has written a starter guide to Tumblr marketing. Medium – 60 million MAUs. Messenger – 1.3 billion MAUs.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. But the site is not of course, and shouldn’t be, a marketing tool.

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Viral Marketing: How to Create Viral Content that Drives Links and Enhances SEO

seo.co

Viral content is a Holy Grail in the world of content marketing. It was DollarShaveClub that took a $5K viral video all the way to a $1 billion acquisition by Unilever. It all started with a single piece of viral content. Viral content creates massive traffic. Defining “Viral” Content. The Goal of Viral Marketing.

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A Shortish History of Online Video

Vidyard

Color TV was introduced in the 1960s, and as VHS tapes were born in the late 1970s, TV became an on-demand medium. One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. Like it or not, the Hamster Dance was one of the first viral videos.