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Circle Studio
NOVEMBER 24, 2020
As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.
Only B2B
DECEMBER 1, 2021
Are your leads ready for market? The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Lead Scoring And MQLs.
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SalesIntel
AUGUST 23, 2021
Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. In fact, Forbes outlined that 70% of companies either have a digital transformation strategy in place or are working on one. What are they using – marketing stack or marketing automation?
Buffer
MARCH 4, 2019
Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. Tip #7: Embrace the emotional side of marketing. Luckily for us as marketers, there is! Tip #5: Utilize Dynamic Creative Ads on Facebook.
Engagio
APRIL 23, 2018
In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its product offering. While they have always been important, Account Based Marketing (ABM) and Account Based Sales Development (ABSD) have further raised their stature.
Inbox Insight
JUNE 12, 2024
Here’s why paying attention to these metrics is non-negotiable: Sharpen your approach: Pinpoint which sources, campaigns, and types of content are hitting the mark. Use lead scoring to align on lead qualification criteria between marketing and sales. Prioritize sources and campaigns delivering sales-ready prospects.
Directive Agency
APRIL 22, 2022
There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. And now they want it promoted – ALL OF IT – and want to know how marketing is going to help.
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