What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples
Martech Advisor
JANUARY 16, 2020
Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. ATL advertising avenues are effective for top-of-the-funnel activities such as brand awareness campaigns. Display ads. Social media ads. Over-the-top (OTT) ads. Native advertising.
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