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[Webinar Recap] How to Improve Demand Generation with a Creative Video Strategy

SmartBug Media

Optimize your videos for SEO for top-of-the-funnel content to expose people to your brand. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. Think about the stage of the funnel you are working on and how you can entice them to next steps.

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LinkedIn Integrates New Retargeting and Audience Network Tools

Valasys

Businesses now will be able to reach people who have interacted with their videos previously and or with their Lead Gen Form ads. This will be possible by tracking the audience interactions with the ads of specific brands, their view of brand videos, and Lead Gen Form interactions.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Here are some of the most common success metrics to consider: Marketing Qualified Leads (MQLs): Marketing qualified leads, or MQLs, are leads that enter the funnel as a result of marketing efforts. Tracking MQLs is one of the clearest indicators of success when it comes to your B2B marketing strategy.

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What B2B Marketers Should Know About Running PPC Campaigns

Envy

When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. We’d just like to suggest that you share a little attention for today’s bad boy of marketing: paid ads. When your Paid Ads campaign integrates with inbound marketing, you’re looking at marketing’s star couple. Consideration.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. Hashtag You can’t have social media without the hashtag.

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An Inside Look At HubSpot's Enterprise Marketing Playbook

Hubspot

Our awareness playbook consists of two strategies: a content strategy and an ad strategy. With our SEO strategy, we're not just playing for top placement in SERPs, we're targeting the entire first page — ads, featured snippets, top organic results, directory listings, you name it. Ad Strategy. Let’s take a closer look.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Ads now dominate search engine results pages and offer higher click-through rates. Social media platforms have made it harder for individuals and businesses to ramp up their visibility. What is owned media? What are the top owned media best practices? What are the top owned media mistakes people make? Earned media.