Advertising Funnels Lead Gen Marketo White Paper 
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. And those ads are specific to the person who did the search. First, what is intent data?
Adobe Experience Cloud Blog
OCTOBER 25, 2012
by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? There are no hard rules, and you have to find your own balance to meet your own audience and lead goals.
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Vidyard
FEBRUARY 4, 2014
You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. It’s win-win.
Albacross
APRIL 24, 2019
By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. Now that we’ve figured out the main types of leads and identified the two main lead generation channels, we’re almost ready to jump into the best strategies for generating leads in 2019 and beyond. The internet wave happened!
NetLine
AUGUST 2, 2023
Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report When it comes to types of content that B2B audiences are interested in, NetLine’s report also shows that eBooks, guides, and cheat sheets lead the pack. However, buyers are still educating themselves with white papers, case studies, and webinars.
Adobe Experience Cloud Blog
OCTOBER 14, 2015
But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? This is where B2B lead gen can feel hard, making you question: Which strategies actually work and which ones should you try? Here they are!
Onalytica B2B
JULY 16, 2018
By using video you can help your prospects through the funnel by letting them “meet” you, like you, know and start to trust the person behind the brand. His talk focused on how high performing B2B marketing departments are leading the customer experience charge. Ads were localised – translated into the local language.
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