Adobe Experience Cloud Blog

JULY 26, 2010

Here are five key questions you should ask before signing on with a lead generation service: How do you generate your leads? Experienced lead generation companies use a variety of methods to generate leads, including paid search, SEO, email, white papers, affiliates, and more.

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WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

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Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? If yes, you can use them as a marketing hack to generate qualified leads. Here’s a great video marketing hack from Marketo.

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Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers.

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Heinz Marketing

APRIL 22, 2019

Why do companies still focus so much on volume at the top, lead gen at the top? That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. I didn’t really know that much about Jon Miller when he was at Marketo. We got to take a quick break, pay some bills.

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NetLine

AUGUST 2, 2023

Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report When it comes to types of content that B2B audiences are interested in, NetLine’s report also shows that eBooks, guides, and cheat sheets lead the pack. However, buyers are still educating themselves with white papers, case studies, and webinars.

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Albacross

APRIL 24, 2019

If you’re facing this problem, the solution is simple: Stop generating leads manually, and start automating the process instead. Here are some lead generation tools that can help increase your productivity: AeroLeads. With these tools, you can generate more qualified leads and increase your sales. Hoot Suite. Zapier integration.

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Adobe Experience Cloud Blog

OCTOBER 14, 2015

But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? This is where B2B lead gen can feel hard, making you question: Which strategies actually work and which ones should you try?

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Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. You might have things like newsletter sign-ups or white paper downloads or things like that. Blue Widget White Paper Download" might be too specific.

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Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. What is the conversion rate of social media?

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Onalytica B2B

JULY 16, 2018

Jason leads content and social media marketing for LinkedIn Marketing Solutions , helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously, he was the senior manager of social media strategy at Marketo.

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Adobe Experience Cloud Blog

DECEMBER 14, 2017

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year.

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Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit.

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Inbox Insight

JANUARY 5, 2023

Possibly the biggest misconception when it comes to demand generation is that it’s lead generation. Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. Demand gen vs lead gen.

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Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. White Papers. Additional Resources.

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Full Circle Insights

JUNE 30, 2020

With this information, you can optimize your lead generation activities to improve performance. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Read Now: Why Funnel Metrics are Essential to Marketing. Additional Resources. Case Studies. Infographics.

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Adobe Experience Cloud Blog

MAY 21, 2013

If sales is regularly encountering the same question about how to use your product, writing a blog post (or white paper if it’s a tough question) can give sales something to send to a confused or concerned prospect. Content doesn’t lose its value once a lead becomes a customer. How else do you use content?

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Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. A lead magnet is an incentive that you offer to your potential customers in exchange for their email address or other personal information. 6) Invest Time and Resources for Lead Nurturing.

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