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Hubspot Alternatives

TrustRadius Marketing

Here are the 5 top Hubspot alternatives to explore in order to get a good feel for what will best support your marketing strategy. . Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

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5 Examples of Awesome B2B Video Marketing

Vidyard

With Errol hosting, we go through a real-time example of adding a case with a pretend customer. Having their Senior Online Marketing Manager approach their Director of Research in the lab with questions was a fun idea. Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Let’s shed some light on the range of features that cover the majority of the marketing stack. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Marketing & Online Marketing.

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3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

Vidyard

Marketing automation ties together both video analytics (as viewership data is fed directly into contact records), and call intelligence data (where you’ll be able to tie calls to the exact marketing campaign, paid advertisement, landing page, even the exact keyword that drove the call).

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LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Part 1) , October 5, 2010 Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show “Mad Men.&# Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

But keeping track of your prospects at every stage of the sales funnel is no easy task. When properly implemented, marketing automation is like having an extra set of hands, eliminating repetitive tasks, such as: Data management/analysis. Online ad placement. Segmenting audiences throughout the sales funnel.