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What is: Retargeting

Choozle

So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? The solution is digital ad retargeting. This will allow you to earmark and target these people with customized ads wherever they go online. Context in the marketing funnel.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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How to Leverage Intent Data to Drive More Business

NetLine

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Then, begin documenting the results of your data intent campaign.

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Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

Terminus

With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond. Not only that, but marketing should be invested in improving pipeline efficiency and shortening the sales cycle. 3 Account-Based Approaches to Pipeline Velocity Campaigns.

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Four B2B Webinar Benefits

Launch Marketing

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. In an ever-growing sea of marketing emails, ads, mailers and more, getting your brand to stand out is a big challenge.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Bidstream Intent Data.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. .