How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.
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APRIL 19, 2021
In particular, if your PPC is Google Ads. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Google Ads traffic is poised for conversions. Google Ads has purportedly leveled the playing field for advertisers with smaller budgets. In short, your Quality Score gives your Ad rank an edge.
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