Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Benefits of Omnichannel Reputation Management.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JULY 12, 2019

Test-running the social & off-line campaigns from time to time & benchmarking them against the best competitors & even the best relevant practices outside the industry helps the marketers in planning out the strategies of optimization of the omnichannel campaigns. .

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

FEBRUARY 28, 2020

Analyzing these metrics over a while, competitively benchmarking & optimizing them helps brands in scaling-up their content game. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Thus, social listening is an impeccable way to build customer loyalty with content marketing.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

FEBRUARY 17, 2020

Marketers can follow guidelines and industry benchmarks on the best time to post & share content. Competitive benchmarking is also essential when one thinks of perfecting his content distribution strategy. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Isn’t B2B marketing tough? Well, it is. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 20, 2019

In a recent B2B Marketing Benchmark report by Marketing Sherpa viral marketing was the top-rated social media marketing tactic by B2B marketers. Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

OCTOBER 29, 2019

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49