PureB2B

APRIL 6, 2022

In B2B sales, actionable contact and prospecting information might be the most important piece of the “success” or “failure” puzzle. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. 50% of leaders said intent data helps with sales and marketing alignment.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

PureB2B

MAY 20, 2022

Suffice it to say, when used correctly, intent data enables you to uplevel your sales and marketing efforts by improving the timing, accuracy, and delivery of the messages you send to your prospects, allowing you to generate leads from targeted, in-market buyers. Optimizing intent data for marketing isn’t easy.?In

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Engagio

OCTOBER 6, 2023

This disconnect leads to an underinvestment in branding that leaves you and your competitors fighting over the same 5% of in-market buyers. Asymmetry of Activity vs. Results : It’s no secret that marketing and sales are two sides of the same coin. But sometimes, one side gets more attention than the other.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. — can’t see into the future? Publisher Co-Ops.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . — can’t see into the future? Publisher Co-Ops.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Heinz Marketing

JULY 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Without further ado….

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. How many sources of information do they rely upon when deciding on a new technology purchase? What are their most pressing pain points?

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97