Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)
WebMarketCentral
AUGUST 14, 2007
When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The Advertising Is Good For You blog tracks these statistics from DoubleClick. and EMEA markets, for B2C and B2B campaigns.
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