WebMarketCentral

AUGUST 14, 2007

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The Advertising Is Good For You blog tracks these statistics from DoubleClick. and EMEA markets, for B2C and B2B campaigns.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

KoMarketing Associates

DECEMBER 20, 2018

Ad Stage’s Paid Media Benchmark Reports. Ad Stage created quarterly paid media benchmark reports that showcased data for each different large paid media platform. Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. The B2B Elements of Value.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. A skeptic might look at this data and land on the idea that a higher-than-50-percent benchmark in all areas equates to success.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. A skeptic might look at this data and land on the idea that a higher-than-50-percent benchmark in all areas equates to success.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42