Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)
WebMarketCentral
AUGUST 14, 2007
The Advertising Is Good For You blog tracks these statistics from DoubleClick. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick). marketing agency eMarket2 has published a highly informative white paper with statistics from both the U.S.
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