Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Marketers, can we be honest with each other for a second? When done right, PPC can earn you quality leads. Benefits of PPC.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Choozle

OCTOBER 22, 2018

Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. Wouldn’t it be nice to have some sort of bookmark-able online advertising glossary to turn to?

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41