17 Questions On How To Build A Content Marketing Strategy [Q&A]
Marketing Insider Group
JANUARY 28, 2015
At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Twitter, Facebook, Linkedin, etc. Content marketing and SEO are totally connected.
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