Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected
Moz
MARCH 5, 2020
Even after we can get access to all of that link data, all of those hundreds of thousands of spammy links, we still can't be certain which ones matter and which ones don't. Problem #2: Copied content. Even if it doesn't trigger that penalty, chances are it's going to sully the waters in terms of your link data.
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