Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you.
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