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Examining Google's Practices

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No Greener on the Other Side of the Fence According to John Andrews, Google isn't only squeezing its AdWords advertisers, but its advertising partners in its AdSense network as well. Google would like you to know that while you're free to use their search engine as you choose, you'd best be careful how you use the company's name.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

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