Digilant

OCTOBER 4, 2023

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. At this time, ads were first-come, first-served (literally).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. At this time, ads were first-come, first-served (literally). And what did Google do to combat this?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bannerflow

MAY 11, 2021

The best banner ads are a combination of many different elements. From brand awareness, to a single ad part of a large personalised campaign with thousands of banners. This best banner ad uses Bannerflow’s drag and drop HTML5 widgets. An ad that is super engaging and simple for any viewers to interact with.

Banner Ads 88

Banner Ads Banners Display Advertisements 88

Hubspot

JULY 10, 2019

When used correctly, tracking pixels can help optimize your ads and get them in front of a receptive audience. From an ad tracking perspective, cookies are the driving force behind most ad retargeting campaigns. million websites currently run ads as part of Google's AdSense network.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Single Grain

JANUARY 23, 2023

Before you begin your paid ad campaign, you need to set up an account on the platform on which you wish to run ads. If you are running ads on Google, you need to set up your Google AdSense account to start running ads. You can use an image or a video to encourage the user to click on the ad and make a purchase.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Valasys

JUNE 5, 2024

When an advertiser shows interest in placing an ad on a website, the publisher negotiates a price based on where the ad will appear and what type it will be. For instance, a banner ad at the top of a page costs more because it’s more visible. What are the different types of Ad Networks?

Work Management 40

Work Management Paid Search Agency Ads Ad Exchange 40