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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

There are primarily two kinds of ads to choose from – display ads and native ads. Display ads are the ones that clearly stand out on a page as a hard sell. On the other hand, native ads are ads that appear as part of the design and flow of the webpage they are displayed on. Viewable CPM (vCPM).

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. If you are running ads on Google, you need to set up your Google AdSense account to start running ads.

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How to Start a Blog That Makes Money: The Ultimate Guide

Optinmonster

Many personal blogs use a name that combines something about them and their topic, such as Pioneer Woman or Mandarin Mama. You can talk about the benefits of the products or how you’ve personally used them. You can also place banner ads or use widgets on your blog to showcase products.