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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. And you’ll make plenty of mistakes along the way.

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Ad Tracking: What It Is & How to Do It

Hubspot

For example, if you were to run the same ad on multiple websites and wanted to know which one generated the most clicks, you could define the two different websites as sources in the UTM parameters of your links. When used correctly, tracking pixels can help optimize your ads and get them in front of a receptive audience.