What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
CPC vs. CPM. HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Cost Per Mille (CPM). CPC vs. CPM. CPC is all about the clicks and leads/conversions generated.
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