Digital B2B Marketing

OCTOBER 15, 2013

Following the lead of Forbes and others, many B2B trade publications are rolling out their own native publishing programs. Print Advertorials. A number of B2B trade publications offer the email equivalent of an advertorial, allowing you to share an entire article or perspective in email instead of an additional click away.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Albacross

APRIL 24, 2019

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. Why Lead Generation Is Important.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Martech Advisor

JANUARY 7, 2020

CPC vs. CPM. HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Cost Per Mille (CPM). CPC vs. CPM. CPC is all about the clicks and leads/conversions generated.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68