KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. not including ad results).

Wikipedia 147

Wikipedia Google SERP Business 147

Moz

JULY 14, 2020

Google Ads. We have enough to worry about, do we really need to keep adding to the list? When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Google Ads. We have enough to worry about, do we really need to keep adding to the list? When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Google Ads. We have enough to worry about, do we really need to keep adding to the list? When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Single Grain

FEBRUARY 19, 2020

.” And then they really lost it when it was revealed that this algorithm is “the third most important factor in the ranking algorithm along with links and content,” because this means that marketers can no longer use “old methods of gaming the rankings with false signals.” Big Data Keeps Getting Bigger.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

KoMarketing Associates

NOVEMBER 1, 2016

It’s also important to leverage structured data markup to add identification of the organizational name, logo, and social links for organic search results. In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Google AdWords Ad Extensions.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120