Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? Marketing Metrics In A Social Business. Your goal: shoot for any positive number!

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Valasys

OCTOBER 9, 2019

He further added that the participants were examined based on several factors. Director Peter O’ Neill has a rich experience of providing 12 years of service at Forrester Research, where he worked as an industry analyst. The company provides both fast-paced as well as practical advice to their enterprise & vendor clients.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

AUGUST 12, 2019

According to a report by Forrester, B2B marketing teams allocate more budgets to in-person events than any other form of investment. . Showing the value proposition of the products or services at disposal, serving targeted ads to key accounts & strengthening the branding perspective, intent data helps the ABM-ers in all these aspects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JULY 29, 2019

According to Peter Minnium, President, Ipsos, and the US at Ipsos: “Compelling ads are more than a checklist of behavioral triggers”. He associates impactful ads as indispensable tools that engage audiences’ imagination. He advocates for the value of expressing brand ideas via ads.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 13, 2019

In contrast to the traditional methods of digital advertising , this advertising technic utilizes data insights & algorithms to serve ads to the right users, at the right time & the right place. Furthermore, according to AdWek BrandShare, 63% of B2b marketers plan to increase their expenses on the programmatic ads.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Televerde

OCTOBER 30, 2019

30% increase in gross return on ad spend for Facebook advertising. trillion each year from competitors that don’t, according to Forrester. 69% of podcast listeners said podcast ads have made them aware of new products or services. Forrester, 2017). (Kredible, 2019). Pew Research Center, 2019). IAB, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

NOVEMBER 4, 2019

According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%. Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45