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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

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How to Use ROI to Defend Your Content Marketing Efforts

ClearVoice

Showing ROI should always be considered an opportunity to help you accomplish your marketing goals and make it easier for executives to increase your marketing budget. And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If What does this mean? What does this mean?

ROI 81
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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Most people think marketing is just people buying ads.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. All of this new material requires some form of marketing organization, or better yet, organization and support from the marketing team.

Planning 100
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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: 1) Factbrowser.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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How B2B Brands can benefit from Programmatic Marketing

Valasys

In contrast to the traditional methods of digital advertising , this advertising technic utilizes data insights & algorithms to serve ads to the right users, at the right time & the right place. According to eMarketer, programmatic buying will amount to about $14.88 digital advertising budget this year.