Envy

APRIL 5, 2022

Add to this the use of fingerprinting, a type of online tracking that’s arguably more invasive than cookie-based tracking, as it creates a unique profile of users based on their devices, software, add-ons, and even preferences - and it is a whole other ballgame. What else should you know about boosting ROAS? Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Martech

OCTOBER 30, 2023

If you are considering adding BIMI (see the Experimental section below), two critical steps come first. Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. Logo trademark ownership is a key element that is necessary for implementing BIMI.

Email Marketing 108

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 108

Liveintent

NOVEMBER 2, 2021

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Without third-party cookies, marketers will have a more challenging time placing frequency caps on their ad campaigns.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Choozle

FEBRUARY 19, 2019

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. Social networks (e.g.,

Advertising Agencies 45

Advertising Agencies Advertisements Advertising Privacy 45