Remove Ad Frequency Remove CPM Remove Privacy Protection Remove Profiling
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Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Without third-party cookies, marketers will have a more challenging time placing frequency caps on their ad campaigns.

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