Envy

APRIL 5, 2022

Add to this the use of fingerprinting, a type of online tracking that’s arguably more invasive than cookie-based tracking, as it creates a unique profile of users based on their devices, software, add-ons, and even preferences - and it is a whole other ballgame. What else should you know about boosting ROAS? Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Liveintent

NOVEMBER 2, 2021

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Without third-party cookies, marketers will have a more challenging time placing frequency caps on their ad campaigns.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Choozle

FEBRUARY 19, 2019

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. Social networks (e.g.,

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44