Retargeting and addressability in the new privacy-first programmatic landscape
Liveintent
NOVEMBER 2, 2021
This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Without third-party cookies, marketers will have a more challenging time placing frequency caps on their ad campaigns.
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