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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. We Live in a Digital Marketplace.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. And yet, 70% of brands fail to use them! That’s just crazy talk.

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6 Common Reasons Why Business Blogs Fail

Circle Studio

The purpose of your blog should be to educate and inform buyers through every stage of the client lifecycle , not to sell your services and products. Remedy this issue by: Developing buyer personas to better understand your audience. Adding share buttons to each blog post and promote on social media.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

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Drip Campaigns for Lead Nurturing

GreenRope

Remember, different buyer personas need different types of content. Remember, different buyer personas need different types of content. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. The second step is developing your messages.

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Drip Campaigns for Lead Nurturing

GreenRope

Remember, different buyer personas need different types of content. Remember, different buyer personas need different types of content. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. The second step is developing your messages.

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Drip Campaigns for Lead Nurturing

GreenRope

Remember, different buyer personas need different types of content. Remember, different buyer personas need different types of content. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. The second step is developing your messages.