Envy

APRIL 5, 2022

They own this data exclusively and can use it to create more personalized ads, content, and experiences catering to an individual’s interests. One way to derive more holistic insights from first-party data is through lift analysis, which measures how an ad or promotional campaign impacts key metrics. Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

OCTOBER 14, 2021

But there’s a lot of data out there, and it can put you into analysis paralysis. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Re-evaluate your content marketing strategy , adding more of one activity or pulling back on another.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Martech

OCTOBER 30, 2023

If you are considering adding BIMI (see the Experimental section below), two critical steps come first. Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. Logo trademark ownership is a key element that is necessary for implementing BIMI.

Email Marketing 121

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 121

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. A/B testing and frequency capping could become more challenging. Data privacy regulations give more control over their data to the users.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Specific challenges.

Privacy 122

Privacy Enterprise Management Marketing Management Lead Ranking 122

Salesforce Marketing Cloud

APRIL 4, 2022

And the key to proper analysis is having the right email marketing KPIs (key performance indicators). Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. Emails are almost never ad-hoc. Emails are almost never ad-hoc.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 20, 2021

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). You may also want to take a closer look at your acquisition practices, send frequency, and content or segmentation strategies. There’s a reason many call the open rate a vanity metric.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135