WebMarketCentral

JULY 30, 2009

Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand.

Social Media 20

Social Media Paid Content ROI Media 20

Content Standard

OCTOBER 2, 2020

” — Peter Nivio Zarlenga “Never let ads write checks your website can’t cash.” ” — David Ogilvy “Nobody counts the number of ads you run; they just remember the impression you make.” ” — Bill Bernbach “Nobody reads ads. If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

chiefmartech

MARCH 21, 2016

In each landscape edition, I have adjusted the categories — added some, removed some, redefined others — and varied my heuristics for inclusion. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. The information exchange is asynchronous. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all. That’s not a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

6sense

NOVEMBER 9, 2021

Below we’ve featured some edited highlights straight from the talks, the Q & A, and added a few insights. Dave Peterson – Play Bigger: What we wanted to do at Play Bigger is move category design from this lost art back to the executive team. Categories live everywhere in the consumer world. You just have the ultimate choice.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Single Grain

FEBRUARY 18, 2022

In crypto exchanges, you first buy the coin and lock it until the end of the airdrop. Your reward depends on how much and how early you locked. According to public opinion, blue-chip NFTs are stable and consistently appreciated over time. Based on the amount of participation (by locking a token amount).

Peer-to-peer 89

Peer-to-peer Digital Asset Management Cross-Selling Lock-In 89

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167