Porch Group Media

NOVEMBER 10, 2020

I spent most of my career as a marketing technology consultant and industry analyst, helping marketers to find the right vendors, which could be software or service providers. Before that, I spent time working in the direct marketing industry. And how so is it different than the mid-market?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClickZ

JUNE 6, 2023

Legislation – like the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act of 2020 (CPRA) – that include a broad range of what could be considered PII if not anonymized – will drive changes to the boundaries of what is and isn’t PII. Apple’s ATT), the walled gardens have become less desirable for marketers.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Wearing old hats and learning new tricks Digital marketers are going back to basics, using foundational strategies to foster meaningful engagement.

Privacy 133

Privacy Advertising Agencies Marketing AI Advertisements 133

BDB

SEPTEMBER 27, 2023

We have already established that potential buyers are more inclined to share their details in exchange for relevant content. Audiences may be directed to your landing page through paid advertising, direct marketing, or organic social posts, meaning SEO is less of a priority. Where should I host content that converts?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26