Attribution is a fool’s errand, now and in the ‘cookieless future’
ClickZ
JUNE 6, 2023
Legislation – like the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act of 2020 (CPRA) – that include a broad range of what could be considered PII if not anonymized – will drive changes to the boundaries of what is and isn’t PII. Apple’s ATT), the walled gardens have become less desirable for marketers.
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