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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. app install ad revenue alone will top $4.6 A whopping 1.4

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20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. According to him, traditional marketing was qualitative in nature. And so, one couldn’t see the impact of marketing efforts on the revenues. What Is Growth Hacking? Source: Omnikick.

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