article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” He added: “If you switch some of these defaults eventually you’re just going to be switched back to Google if you do nothing.” Nadella added: “I see search or internet search as the largest software category out there.

Google 79
article thumbnail

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Gary Hayes muses about the value of “top&# lists, and the motivations of those who create them, then provides his own semi-scientific list of the best best-of lists from sources like Ad Age, Junta 42, Evan Carmichael and Mashable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. app install ad revenue alone will top $4.6 4) Figure out which ad network drives the "best" installs. who installed an app in March, grouped by media source.

article thumbnail

Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

There are good places and bad places to post links. Watch out for article directories, which are low-quality sites designed to aggregate links from all over the web. However, there are some industry-specific directories you can use to build links. Sometimes, the best way to build natural links is to let it happen naturally.

article thumbnail

20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

Paid ads on social media, google display ads, or search ads that help in ensuring the top of the mind presence. This includes providing value in exchange for contact information. Retargeting ad campaigns to stay on top of the minds of your target audience. These include -. Activation. Freemium model.

Course 52