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Maximizing impact: Marketing resource allocation in lean times

Martech

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Leverage analytics where you can — and where you can’t, ask whether that’s something you should be doing if you don’t or can’t measure it. Avoid death by a thousand budget cuts. They can be cultural.

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Navigating the evolving landscape of targeted advertising and marketing measurement

ClickZ

Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. With big ad platforms keeping their data to themselves, we’re still left with a fragmented web. But these tools have some downsides when it comes to accurately measuring cross-channel marketing efforts.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. your email and newsletter content. Follow the content road map and have a message strategy for a.)

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. Voicebot) Marketing Analytics Stats Only 1.9% Statista) 45.1%

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). Communications to groups and segments (may be personalized and triggered 1:1). Architecture.

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How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Paid search ads. This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. With placement like that, it’s no surprise that search ads increase brand awareness by as much as 80%! Paid social ads. Display ads make sure you’re never out of sight. .

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. You can highlight testimonials throughout your online store or in your ads and email newsletters. Incentivize making another purchase.

eCommerce 202