When cookies go away: Marketoon of the Week
Martech
NOVEMBER 4, 2021
A couple years ago, a group from MIT, GroupM, and Melbourne Business School studied the accuracy of third-party data that is regularly collected and sold by data brokers as the foundation of programmatic advertising. It was the most accurate data point in the data set sold by these data brokers, and it was no more accurate than a coin toss.
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