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Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. List brokers used dubious tactics to gather data and offered limited customization. You receive information that tells you one of your target accounts is looking into a new CRM.

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PODCAST: Deep Dive Into Data

DealSignal

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer.