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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. Get a Demo The Good News: More Automation Means Personalization at Scale Marketing automation solutions are nothing new, but they’re on the rise. So why now? Impossible, right?

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. But carriers and brokers now realize that insurtech holds the power to help them build lasting, more satisfying relationships with clients and policyholders – especially as the economy enters uncertain times. Insurtech is now a must-have.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Tools like PartnerStack and Everflow enable businesses to manage influencers and referral partners (e.g.,

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How to Leverage Intent Data to Drive More Business

NetLine

Third-party intent data refers to data points that have been collected from various outside sources and stitched together by a separate entity, such as a data broker or marketplace. Leverage automation Being that intent data is spread across first, second, and third-party sources, it’s smart to leverage automation to streamline the process.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 Automated workflows can help you save time.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Agents Broker Brand Relationships. Value is the Currency.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 Automated workflows can help you save time.