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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. Rich on Twitter: @richvancil.

Marketing Automation Services 120
Marketing Automation Services Planning Allocation CMO 120
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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

ViewPoint

APRIL 13, 2012

He notes companies are really making an effort to shift from an activity focus to an impact focus. He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages.

Work Management 120
Work Management Marketing Management Planning Paid Search Agency 120
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