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Abandon Your Marketing Automation System!?

LeadSloth

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. What is your take on this?

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

But again, this information is tied to a company visit; not a user visit. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. I like the search engine and search phrase features.

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Best Lead Providers & Lead Generation Tools

PureB2B

Mint UK's database comprises of UK-based businesses and has comprehensive information on company financials, credit scores, map data, news stories published, M&A data and rumors, and technographic data. It’s a great product for identifying new leads, and you can already pre-qualify leads based on their activity on your website.

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The 7 B2B website essentials: What customers want

Martech

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. The answers to this question will guide your decision-making about the ideal features and functions. Competitive information. But on this topic, not. When was your website built?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Lead farming? Direct marketing lists? Prospect lists?