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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Bulldog Solutions.

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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement. We are honored to be recognized as an exceptional member of the Marketing Nation®.”

Marketo 50
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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement. We are honored to be recognized as an exceptional member of the Marketing Nation®.”.

Marketo 50
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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement.

Marketo 50
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Email Tips for the New Year Part I

Anything Goes Marketing

The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%. This should give you an indication as to how active or inactive your database really is. The more personalized the email, the better the response.

Tips 100
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Apples and Oranges

ANNUITAS

  This technology can help marketers score prospects, nurture leads, deliver dynamic content, track prospect marketing history and report on marketing activities.   A single, non-personalized email with a whitepaper download as the call-to-action will be mass-blasted to the entire database.