Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

Privacy 108

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 108

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. You can create effective personalization without infringing on the consumer’s privacy.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We appreciate that. We support that.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

Privacy 123

Privacy Enterprise Management Marketing Management Lead Ranking 123

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Any marketer can run an ad targeting people based on age or a set of specific interests.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

BenchmarkONE

NOVEMBER 3, 2021

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Another recent development for the sake of consumer privacy is Apple’s iOS 15 update.

Paid Content 80

Paid Content Trends Planning Privacy Protection 80